Current Trends
Growth of the Sector
According to Allied Market Research, the global MICE events industry is valued at $876 billion and is expected to reach $1.7 trillion by 2031.
Preferences for Unique Experiences
79% of employees prefer personalized experiences on incentive trips, such as cultural or exclusive activities, according to American Express Meetings & Events.
Sustainability in Events
60% of event planners now prioritize sustainable practices at meetings and conferences, according to a report from the Global Business Travel Association (GBTA).
